SaTT…Leveraging On Blockchain To Disrupt The Smart And Digital Advertising

Introduction

In business, understanding who your customers are and what they need makes it much easier to express why your products or services are the best fit for them. This concept is especially true in smart and digital advertising. If you don’t have your targeting laser-focused, you’re going to bleed money by advertising to people who just don’t care. It won’t matter how witty or meaty your ad copy is, how gorgeous your video is, how awesome your images are, or how perfect your landing page is. You need to get it right and by so doing you need the right fit in today’s competitive environment. When you are aware of what time your audience is most likely to read tweets and Facebook posts, you would design your social media marketing around that.

About SaTT

The SaTT is a decentralized smart and digital platform that leverage on blockchain Ethereum ERC20 token to facilitate advertising transactions with a smart contract. No more late payments or expensive banking services. A decentralized system for quantifying the results of a campaign thanks to third-party applications and smart contract. With SaTT smart contract advertisers can publish campaigns in smooth way and one more thing if they require any data they can simply do search that adds, They all are be safely stored

The Challenges

Until now, there was no simple and effective offer to meet this need: it was human work, agency work. Advertisers and publishers in many ad networks must rely on centralized ad agencies without being able to verify the statistical results provided, which can be skewed making campaigns more expensive. In the case of a technical failure on a centralized platform, all ad campaigns stop working until the incident is resolved and if a centralized network is hacked, hackers can access all accounts in the system.

The traditional business model of traditional and centralized advertising agencies is based on a prohibitive cost of entry and monthly billing for the services provided. The minimum fee for using their interface ranges from several hundred to thousands of dollars per month and affiliate commission payments can take several months, resulting in significant transfer fees and can even be blocked in the event of a minimum billing bill.

Possible Solution

The blockchain is a decentralized and distributed database that guarantees the integrity of data and transactions. Thanks to the blockchain, advertisers and their campaigns are not connected to each other. Thus, they are not all affected by hacking or malfunctioning. Thanks to the Smart Contract SaTT, ads and transactions are governed by modules of autonomous beings secured by the Ethereum blockchain. In the event of a malfunction of a module or Oracle, the integrity of other advertisers’ ads is preserved.

The transaction cost is divided between encryption and Oracle modules according to the needs. Therefore there is no minimum monthly billing. The competition between Oracle modules guarantees a high level of service and competitive rates. By using SaTTs, payments are immediate as soon as the success criteria are met. Payments are not subject to transfer fees or currency conversion fees, providing the industry with significant cost savings.

How It Works

The Smart Contract SaTT allows the advertiser to run ads based on its performance goals and can track the evolution of its advertising campaign on the interfaces that it used to use as Google Analytics, Instagram, Facebook Analytics thanks to Oracle module connections relaying information between the Smart Contract and a data source to define the parameters of a transaction. Thanks to the blockchain, the publisher is guaranteed that the campaign is provisioned and that it will be paid as soon as it satisfies the conditions set by the advertiser or the campaign end date defined in the transaction. Once the objectives are achieved, the Smart Contract triggers the transaction automatically and the specified funds are transferred directly to its portfolio net of the commission paid to the Oracle modules.

Blockchain and Tokenized Economy

The Smart Contract SaTT works in a decentralized and distributed way. The blockchain will include all current offers allowing any API or platform to perform operations whether it is the creation as part of an adbuilder, the display to make an ad directory, or in Oracle for example by providing the statistics needed to validate and quantify the transaction. To make the SaTT more liquid, we will install the PayBySaTT function on our application store and offer an SDK for third-party developers so that many products and exclusive events are payable in SaTT.

SaTT Benefits

Decentralized: The SaTT smart contract is decentralized due to the smart contract it utilizes. This allows developers to create customized tools such as a SaTT-compatible campaign creation tool or a statistics interface.
Transparency: Through the blockchain, technology that SaTT implements the transparency of billing data and payments is guaranteed, as falsification is not possible.
Secure: In case of hacks or malfunctions, advertisers and their campaigns are not affected since the blockchain technology ensures that the advertisers and campaigns are not connected.
Statistics: SaTT,s smart contract communicates with third parties to quantify the performance of a particular campaign and identify the cost of the transaction.